Piaggio aims to scale up two-wheeler biz in India to over 350 dealerships

Italian two-wheeler maker Piaggio is looking to expand its sales network in India to over 350 dealerships by the end of this year as part of scaling up its business in the country, a top company official said. The company, which currently has around 250 sales outlets, will however stick to its premium lineage even as it seeks to grow its volume in the world's largest two-wheeler market as it does not want to be perceived as mass segment player. "We plan to expand our volumes in both domestic and export markets. Currently, our sales network is very limited (in India) as we are one of the last players to come on board here," Piaggio Vehicles India Managing Director & Chief Executive Officer Diego Graffi said here during an interaction. There is huge area in India where the company is not present in terms of sales network, he said adding that it has only been 6 years since the company re-entered the country. "Through this expansion of sales network, we plan to expand our ...

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