The initiative by the consumer goods giant, to be announced on Thursday, is aimed at giving the maker of Dove soap and Hellmann's mayonnaise more control and visibility over where its ads are placed, in the hope of reducing ad fraud and improving brand safety and quality of online traffic.
from food-entertainment/personal-care-pet-supplies-liquor - Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://ift.tt/2JHCzeP
Thursday, 28 March 2019
Unilever to pick "trusted publishers" for digital advertising
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