Rural market by volume grew 4.4% in the July-September period from a year earlier when it had declined 2.4%, according to data from Kantar Worldpanel. This growth may also have come at the cost of listed companies that witnessed subdued primary sales in villages, indicating consumers may be downtrading to unbranded products.
from food-entertainment/grocery - Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://ift.tt/34w1pV8
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