The recovery is driven by traditional trade channels like kirana and neighborhood stores, the research firm said. While both urban and rural markets are recovering, rural is coming back at a faster pace, performing better than the pre-covid levels, said Prasun Basu, President — South Asia, Nielsen at Nielsen Global Connect.
from food-entertainment/personal-care-pet-supplies-liquor - Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://ift.tt/2DPowkV
Friday, 17 July 2020
FMCG industry witnesses sharp growth in June, recovers to pre-coronavirus levels
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